Design Thinking

Design thinking is a process for creative problem-solving.

There are three key components to design thinking processes. 

1) Understanding the user

There are two smaller phases to this one.

  1. Empathize – with your users
  2. Define – your users’ needs, your insights, and their problems

2) Explore

Just like the first phase, the “Explore” phase also has two smaller phases that need to be completed.

  1. Ideate – by challenging assumptions and creating ideas for innovative solutions. Bring your team members together and sketch out many different ideas.
  2. Prototype – The goal of this phase is to understand what components of your ideas work, and which do not. 

3) Materialize

  1. Test –  Return to your users for feedback. Put your prototype in front of real customers and verify that it achieves your goals. 
  2. Implement – Milton Glaser: “There’s no such thing as a creative type. As if creativity is a verb, a very time-consuming verb. It’s about taking an idea in your head and transforming that idea into something real. And that’s always going to be a long and difficult process. If you’re doing it right, it’s going to feel like work.” Put the vision into effect. 

Thank you for reading and feel free to leave any questions/comments about “Design Thinking” down below!

I like this topic and will make sure to expand on it next week.

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