Typography Elements

Last week I wrote about the basics of typography. Now I will explain in more detail what the typography elements are. Some typography elements are:


Different size, typeface, weight, color, and style can give your designs a big impact, as well as make your ideas organized. The contrast makes the text more interesting and that way it is easier to get the users’ attention to the important details.


Three kinds of typefaces are serif, sans-serif, and decorative.

Serif fonts have little embellishments at the end of their lines.

“Sans” means “without,” which is why all fonts without serifs are called  “sans-serif.”  

Decorative fonts don’t really fit strictly in either of those categories and are often elaborate, creative fonts used for titles.


Consistency is the key element of typography and here are some important things to note.

Using one font for all ideas that are related. 

Use up to two fonts in your designs.


The use of different colors to send different messages is important. There are three main components of color: 

Hue – the shade of colors.

Value – lightness or darkness of the color.

Saturation – how brilliant the color is.

There are three more typography elements and we will discuss them next week.

Thank you for reading.